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Our trademark, designed by Sergio Bianco,
is based on a Walnut.
The Walnut is a natural casket that defends its
precious content with strength.
The inside of the Walnut evokes the brain, the human mind,
in harmony with the concept
of "Logicalbox" expressed by
the company name.
To an unconscious level, the inside of the Walnut is related to fertility,
intended as artistic creation.
Our Walnut is sectioned to the centre, symmetrical and balanced
and it reveals
in the heart the form of an arrow that stings upward,
sign of success,
progression dynamic and objective goals.
The Name is arranged on two lines.
The halfway I letter is the visual
central point on which the Symbol is leaned.
The first and last L of the first word are countered to determine an
ideally open shape.
It's as if the restrained arrow in the Symbol was able to protect
itself and to hurl itself
beyond, without limits or boundaries.
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